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What's Chip Reading?

What the Dog Saw

In Gladwell’s fourth book, he puts together an anthology of his favorite New York Times articles from the past several years. The fun part of the book is that there is no subject theme, only Gladwell’s unique style of discovery and writing.

I have always been a fan of his writing, and look forward to each book that comes out. Tipping Point, his first book, discussed the macro world and the reasons why we notice things in the world. Blink talked about our internal world, and how we interpret the world around us. Outliers delved into what makes someone an expert and how we learn. What the Dog Saw gives us a broad range of topics.

For instance, the book opens with Ron Popeil, the mastermind behind Ronco and tells a story of how he got where he is today. Another story is about Cesar Milan, the Dog Whisperer. One of the more interesting questions he asks is “Why are there many flavors of mustard, but only one major flavor of ketchup?”

If you are a fan, enjoy a great read. If not, this may be a great primer for entering into a relationship with Gladwell’s writings.


Malcolm Gladwell


Little, Brown and Company



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