Leavitt and Dubner have done it again. This follow up to “Freakonomics” and “Super Freakonomics” adds very nicely to their Freak franchise. After reading the previous two books, you have to ask yourself “Who thinks like this?” Leavitt and Dubner, or course.
For instance, they ask the question: Who is easier to fool—kids or adults? Conventional wisdom would be that to fool kids is much easier. However, that is not the case. Asking magician Alex Stone they authors learn that adults are more easily fooled. Adults know too much that they know for sure, and therefore are more easily fooled.
The book is full of these kinds of examples that turn conventional wisdom on their ear. If you want to challenge the way you approach conventional wisdom, you will pick up this great read.