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The Inner Game of Selling – Mastering the Hidden Forces that Determine Your Success

Your ability to sell is much more an issue of who you are than what you know,” asserts Willingham, CEO of the sales training organization Integrity Solutions, in this workbook-style manual.

Moving beyond the usual sales advice about gimmicks and closings, he focuses on the emotional factors behind effective sales and the hangups that prevent salespeople from achieving their full potential. Willingham synthesizes advice from his successful sales seminars, offering self-assessments and scorecards to aid the reader in applying each chapter’s lessons.


Ron Willingham


Free Press



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