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The 7 Triggers to Yes: The New Science Behind Influencing People’s Decisions

The 7 Triggers to Yes offers a new understanding to the science of persuasion. The triggers are: friendship, authority, consistency, reciprocity, contrast, reason, and hope. Granger shows you how to activate these triggers in negotiations.

But this book is more than another book about influence. It investigates how the brain works, the physiology of emotion. In this way the book is elevated above others of its genre. The first 80 pages or so are okay, but not great. Where Granger really excels is in understanding the inner workings of the mind. Those 50 pages are what makes this book a worthwhile read.

Author:

Russell H. Granger

Publisher:

MccGraw-Hill

Published:

2007

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