Rick Kolster is a good friend of mine and was a co-author on “Selling for Geniuses”. He has always had a book of his own inside of him, and has finally written it! It is a quick read, well under 100 pages, but Rick doesn’t mince words. Each chapter follows up with clear exercises that are easy to understand but difficult to complete. You really have to think your way thorough this book! The exercises have a point though. They are action oriented. I recommend this book to anyone who wants to get it done!