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Motivating the “What’s In It For Me” Workforce

The title of Cam Marston’s book says it all. How do you motivate the “what’s in it for me generation”? Each generation has its own experiences and values that motivate them at the work place. This book offers a virtual road map to bridge the generation gap. Cam Marston reveals how to diffuse the conflict between managers with one set of expectations and employees with another. The suggestions are simple, yet brilliant.

If you are looking for a better understanding of how to motivate your team no matter what generation they are from, this is a fantastic tool. If you find that you have a high turnover rate or just cannot seem hire the right people, this just may be the read for you!


Cam Marston





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