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What's Chip Reading?

Made to Stick, Why Some Ideas Survive And Others Die

Urban legends, conspiracy theories and bogus public health scares circulate effortlessly. Meanwhile, people with important ideas – businesspeople, teachers, politicians, journalists and authors – struggle to make their ideas stick.

This book by brothers Chip and Dan Heath is well written, well researched, and has a good balance between story telling and how-tos. The ideas allow you to transform the way you communicate ideas. It shows us the vital principles of winning ideas, and tells us how we can apply the principles to make our ideas stickier.


Chip & Dan Heath


Random House



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