Have you spent your life feeling like a patsy? Are you easily influenced by the media, advertisers, telemarketers? Do you have a tendency to buy the stuff that is sold on late night TV?
Cialdini is known as one of the wizards of marketing, and this is one of his best books. If you take the time to read it, you will learn about the six psychological secrets behind our impulse to comply. Once you learn those secrets, you can use them to be more effective in getting what you want. Why not put those secrets to work in your own behalf?