I would be willing to bet that you believe yourself to be a rational, thinking person who makes good, sound decisions based on research and thought. What would you say if I told you that you were only partly right?
In How We Decide Mr. Lehrer tells some great stories to illustrate the latest research in brain construct and function. This is a readable book that doesn’t get lost in techno-jargon. If you are familiar with brain function, then the book doesn’t break any new ground. However, if you are new to the mechanics of decision making, what he has to tell you may shock you. Either way it will give you a better appreciation for your decision making process and the process of those around you.
You might ask, “What difference does it make?” Wouldn’t you like to make better decisions for you and your company? Wouldn’t you like to make better decisions for you and the people that depend on you?