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June 2010 |
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Leading Change One Conversation at a Time
usiness is fundamentally an extended conversation. Whether you're speaking with your boss, team members, colleagues or direct reports, conversations shape what gets done.
As a leader, you must engineer conversations to foster clarity, cooperation, creativity and a connection to company values. Sadly, the quality of many work conversations borders on mediocrity and/or boredom, with meaning and connection reserved for personal conversations.
Fierce Conversations
In her books, Fierce Conversations and Fierce Leadership, consultant Susan Scott explains that the word "fierce" doesn't imply menace, cruelty or threats. In Roget's Thesaurus, the word fierce is associated with the following synonyms like robust, intense, strong, powerful and passionate.
"The simplest definition of a fierce conversation is one in which we come out from behind ourselves, into the conversation, and make it real," Scott writes.
Some people, however, are intimidated by the idea of talking about what's real because it requires raw honesty and vulnerability. In truth, it's the unreal conversations that should scare us because they never address what needs to be said, cost organizations untold fortunes and limit individuals' career advancement.
While politeness and constructive criticism matter, they should not come at the expense of meaningful interactions that explore diverse perspectives and competing recommendations.
The Risk of Being Real
Today's workforce is composed of men and women who consider themselves to be free agents. They own their free will, drive and expertise, and they're willing to invest these assets in support of colleagues, ideals and goals in which they believe. As a leader, you can give them something to believe in by making every conversation real.
You have to remove your professional mask and leadership persona, setting aside your authority and power. You must open your mind to others' potentially competing perspectives and accept that you don't know it all or have all the answers.
Leaders who strive to increase their candor and authenticity experience a growing sense of personal freedom, vitality and effectiveness. By improving their ability to have robust conversations, they gain a higher level of personal authenticity, emotional honesty, integrity and greater capacity to inspire change in others.
Start Having Fierce Conversations
The art of fierce conversations is an evolving practice - one that must be initiated and repeated on an ongoing basis. Scott describes four critical goals:
- Interrogate reality--In business, marketplace realities, technology and global demands shift rapidly - and if you're like most people, you try to fix the same problems with the same solutions, expecting different results.
If you fail to explore differing realities, you'll spend an inordinate amount of time mopping up the aftermath of plans torpedoed by people who resent their organizations' refusal to value their experience, opinions and beliefs.
Regularly interrogate reality. Ask yourself:
- What has changed?
- Does the plan still make sense?
- If not, what's required of you? Of others?
- Which realities should be explored before important decisions are made?
- Provoke learning--Learning cannot occur in a conversation unless both parties agree to non-judgmentally explore all sides of an issue. One common error occurs when you're entering into a conversation with a fixed agenda, such as trying to persuade someone to alter his or her point of view.
- Begin with an open mind and the willingness to step out of judgment mode.
- Make a clear and succinct statement that describes the behavior or issue from your point of view.
- Proceed with an invitation, such as: "Please tell me what's going on from where you sit. I want to understand your perspective and learn your thoughts."
- Don't ruin a conversation by yammering for too long about your own perspective, without giving the other person a chance to respond. Don't interrupt to voice disagreement. You don't want the person on the receiving end to tune out or go into defensive mode.
- Stop talking and start listening. When necessary, let silence happen.
- Facilitate openness by asking questions non-judgmentally.
- Tackle tough challenges--To have real conversations, you must be willing to identify and address the relevant issues in a truthful and courageous manager. Ask yourself: "What are the most important issues I should be addressing? Which issues am I avoiding?" Sometimes, this involves problems everyone knows exist, but rarely acknowledge or discuss.
- Enrich relationships--Each conversation you have is an opportunity to enhance a relationship. But for many hard-charging and competitive high achievers, conversations are used as opportunities to show off their brilliance and wit.
Fierce conversations are not competitive. Each participant must agree to communicate as an equal. Conversations must no longer be about you, but centered on others. This requires asking questions and listening with total focus and attention on the other person.
How to Sharpen a Conversation
Ten step-by-step phases can serve as a template for more meaningful conversations:
- Prepare to have your conversation in person, without distractions.
- Clarify your intentions.
- Prepare your opening statement.
- Name the issue.
- Select a specific example that illustrates the behavior you want to change.
- Describe your emotions around the issue.
- Clarify what's at stake.
- Identify the ways in which you contribute to the problem.
- Indicate your wish to resolve the issue.
- Invite your partner to respond.
Once you've made a trial run with these guidelines, debrief with the other person. You can say something like: "Thank you for hearing what I had to say and for sharing your perspectives. Your success is important to me, and I applaud your commitment to action. I'd like us to follow up on this later."
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For more information, contact Chip via email or call 704-827-4474.
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"Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending"
- Carl Bard
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Switch
By Chip Heath and Dan Heath, Published by Broadway Books 2010
I love the way the Heath Brothers write. They had me at Made to Stick, and I have really enjoyed their column in Fast Company magazine. However, in Switch, they cemented the reader relationship with me in this book. The writing is crisp, the ideas are woven throughout the book and work in context, and the core principles are simple to visualize and implement.
As an executive coach, I work with the change process in individuals and teams on a daily basis. My work means that I live in the world described by this book. What could be easier than describing the three steps that make up the main headings of this book? Direct the Rider. Motivate the Elephant. Shape the Path. Wow, very simple. And the stories they use to illustrate each point and sub-points are well researched and not repetitive. More than well researched, they are poignant and memorable. The stories don't drag. And they are on target.
Checking in at 258 pages, it is not a light read, but it is so interesting you will want to devour it quickly. However, once devoured, there are nuggets you will go back to again and again to savor. My only question for the Heath's is "What's next?"

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